About me
Over 9 years of experience in user experience design with a strong focus on establishing user experience strategies for complex digital products. I help teams simplify systems and deliver intuitive, end-to-end journeys that meet user needs while supporting business goals. Passionate about reducing product complexity,and building scalable design solutions to stay ahead in a competitve market.
Experience
Lead Product Designer
- One of the early designers at Soldo, instrumental in defining and implementing the UX design strategy during a key product scaling phase.
- Worked closely with the Design Systems (DS) team to maintain a scalable, consistent experience across the product ecosystem.
- Used the Soldo Prisma Design System to deliver coherent and high-quality interfaces within squad-level initiatives.
- Collaborated directly with product managers and engineers to gather business and technical requirements and shape design direction accordingly.
Lead UX Designer
- Led UX efforts across multiple squads, ensuring alignment between user experience, product goals, and business strategy.
- Actively participated in discovery phases, translating raw user data into actionable insights to inform design decisions.
- Delivered end-to-end design solutions — from ideation, user flows, and wireframes to high-fidelity prototypes — in close collaboration with UI designers and engineers.
- Driving simplicity in user experience while managing the complexity of a highly technical and multifunctional product.
Senior UX Designer
Key Projects
- Expense Review feature
- Soldo Home
- Soldo Workflows
- Integration and Marketplace
- Reports and Transactions feature redesign
Senior UX Designer
Key Projects
- Dunnhumby Analytics Dashboard Design
- MassiveBio Website Redesign
- FuudyApp UX Redesign
- EKOSApp UX Redesign
- Jeton KYC Verification Flow Redesign
Lead UX Designer
- Leading a team of 5 UX/UI designers and researchers.
- Facilitating design sprints, bi-weekly planning sessions, and iterative delivery.
- Collaborating closely with Business Analysts, CRO teams, Data Scientists, Product Managers, and Engineers to align design with business and technical goals.
- Engaging with stakeholders to understand divisional needs and translate them into product experiences.
- Partnering with different stakeholders to ensure seamless execution of design.
- Defining and implementing UX strategies that drive product excellence and user engagement.
- Leading the ideation and creation of UX concepts for new products, and presenting proposals to senior leadership.
- Mentoring junior designers, providing guidance, and supporting their professional growth.
- Facilitating workshops and training sessions to foster a culture of continuous learning and collaboration.
Key Redesign Projects
- HotelsPro – B2B Global Online Travel Wholesaler
- Tatil.com – B2C First Turkish Online Travel Agency
- Paytrek – Online Payment Solutions Platform (Fintech)
- Compass – B2B Global Hotel Inventory Management Platform
Senior UX Designer
- Collaborated closely with UI Designers, Developers, and Optimization Specialists to deliver data-driven, user-centered solutions
- Facilitated workshops and worked directly with stakeholders to align on goals, gather insights, and define product direction
- Ensuring UX efforts were aligned with business priorities
- Led the discovery phase, translating ideas into testable concepts and continuously iterating in collaboration with CRO Specialists and Developers
UX Designer
- Created end-to-end UX deliverables including user flows, wireframes, interactive prototypes, and layout concepts to guide product development
- Reported directly to the Project Manager, aligning design outputs with project goals, timelines, and stakeholder expectations
Key Redesign Projects
- Givin Mobile App (Charity)
- Nefisyemektarifler – Social Recipe & Food Community Platform
- Migros Money Club Loyalty Website